Nike agrees with art collective
By Ferraiuoli LLC
In collaboration with raper Lil Nas X, American art collective MSCHF launched and sold 666 pairs of a sneaker called Satan Shoes, a modified version of the red and black Nike Air Max 97. Priced at USD1,018, the Satan Shoes were decorated with a pentagram pendant and a drop of human blood in the soles.In 2019 MSCHF did a similar project, modifying white Nike Air Max 97 to sold them as Jesus Shoes with holy water from the River Jordan which was blessed by a priest in Brooklyn and added to the soles of the sneaker.
This time, however, Nike filed a trademark infringement lawsuit, which quickly concluded in a settlement between the two parties after MSCHF stated it had already achieved its artistic purpose. “With these Satan Shoes, MSCHF intended to comment on the absurdity of the collaboration culture practiced by some brands, and about the perniciousness of intolerance,” the art collective said.
After the settlement, Nike released a press statement warning consumers about possible confusion regarding the origin of the Satan Shoes. “If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund. Purchasers who choose not to return their shoes and later encounter a product issue, defect or health concern should contact MSCHF, not Nike.”
