Nokia back in Argentina

By Estudio Chaloupka

Mobile phone company HMD Global, exclusive holder of the license to market smartphones and feature phones under the Nokia brand, announced that the Finnish brand will return to Argentina after a four year absence. "There is a long-term plan, as Argentina is a key market for us because the Nokia brand is very dear among its consumers“ said Maurizio Angelone, Vice President for the Americas of HMD, who added that the company has "no concern" about the country's "economic ups and downs". 

Argentina is among the worldwide top 20 markets for Nokia, and third in Latin America after Brazil and Mexico. The main goal for Nokia is to reach a 10% share of Argentina’s mobile phone business, an industry that moves between 10 and 11 million units per year. 

While HMD has already agreed with local importers and retail chains for the distribution of its Nokia 1, Nokia 3 and Nokia 6.1 models, it is also analyzing with local partner Solnik the manufacturing and assembling of devices in the country, selecting Tierra del Fuego, southernmost Argentina, as a potential location.