Not Descriptive

By Edy Guadalupe Portal

Embotelladora de Aguas Gaseosas Huancayo S. R. L., a Peruvian Company, sought to register the mark BIG COLA LA EVOLUCION DEL SABOR, for goods in Class 32. The Coca-Cola Company filed an opposition claiming that the mark was descriptive of the covered goods. The Intellectual Property Department denied Coca-Cola´s opposition , holding that the mark applied was not descriptive. On appeal, the National Bureau of Registries upheld the Department´s decision and allowed the mark to proceed to registration.

Eproint

Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

Visit Website