Paraguay is Y, the new Country Brand that will represent the country

By BKM | Berkemeyer

The government of Paraguay selected the new brand that will represent the country nationally and internationally. The winner was the proposal Paraguay es Y (Paraguay is Y), creadted by designer Alejandro Rebull and chosen among 5 finalists of a public contest that received 363 proposals since its launch at the beginning of February.

The design will be the new official Country Brand, to be used by all public institutions representing the country by order of a presidential decree.

According to Rebull, Paraguay is Y points to the importance of the water resource as "the main wealth of the country and of the whole world, as an indispensable element for the seed that springs from the earth and the energy generated in the dams". The concept of the letter Y also focuses to that vowel in the Paraguayan Guarani indigineous language, which means water. Water is also what gives name and identity to Paraguay, which means water that comes from the sea.