Paraguay´s First International Fair Franchising and Business Opportunities

By Silvia Benítez

Last March 31, 2011 was held Paraguay´s First International Fair Franchising and Business Opportunities (Primera Feria Internacional de Franquicias y Oportunidades de Negocios del Paraguay - FIFPY).

This event was an important element of communication where local as well as foreign companies attended and presented their way of doing business.

Basically, the purpose of this fair was sharing all the knowledge and experience of work and business of Paraguayan and foreign companies. As far as franchising is concerned, its main goal was to meet potential investors so that they expose their bids in order to internationalize their business and trademark.

For example, one of the Paraguayan food companies who attended mentioned its experience stating that they began with a small shop six years ago. Nowadays, they have several branches, including franchises. They mentioned that they have a very positive receptivity with a future expansion project overseas.

This event was very suitable for local companies that presented their business experience and business opportunities, as well as for foreign companies that consider Paraguay a potential market for its business expansion through the development of franchising.