Peru launches its global coffee brand

By Espinosa Bellido Abogados

On August 9, 2018, the government of Peru presented “Coffees from Peru”, a brand created to position that national product globally. "This national and international launching seeks to position Peruvian coffee with its own brand, as a product of differentiated quality and recognized in all markets", explained the Minister of Foreign Trade and Tourism, Roger Valencia.

The brand represents all types of coffees produced in the country, considering the diversity of its territory, which goes from 1968 to 5905 feet above sea level on the Andean mountain range.

“We want the Peruvian coffee to wrap the consumer with its history, connecting him with a cultural wealth and biodiversity that allows the presence of many flavors, aromas and varieties, and that also has a strong social component, since its production involves almost half a million families”, stated a press release from Promperú, the government agency in charge of promoting the country worldwide.

Peru is the second producer of organic coffee in the world and ranks fourth in coffee production with sustainable certification. Its main markets are the United States and Germany, followed by Belgium, Sweden, Canada, South Korea, Italy, the United Kingdom, Colombia and the Netherlands.