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Trademarks
The regulation establishes a generic design for cigarette boxes: brown color, elimination of trademarks on the inside or outside of packs, graphic health warnings covering 80 percent of the surface areas and a standard size and font.
Great Britain, Ireland, France and Australia stand out among the countries that already implement this measure, with Uruguay being the first Latin American country to do so.
Plain packaging policies are thought as a growing threat to trademark rights. In 2010, multinational tobacco company Philip Morris International filed a complaint against Uruguay, arguing that the country’s anti-smoking legislation devalued its cigarette trademarks and investments in the country.
Plain packaging decree was adopted by Uruguay
By Pittaluga Abogados
Great Britain, Ireland, France and Australia stand out among the countries that already implement this measure, with Uruguay being the first Latin American country to do so.
Plain packaging policies are thought as a growing threat to trademark rights. In 2010, multinational tobacco company Philip Morris International filed a complaint against Uruguay, arguing that the country’s anti-smoking legislation devalued its cigarette trademarks and investments in the country.
Pittaluga Abogados
Pittaluga Abogados, has initiated its professional practice 20 years ago, as an Intellectual Property Law Firm.
After some years providing a specialized and top level service for foreign clients, many of them among the world premier companies, Pittaluga Abogados obtained a recognized international prestige in said field, which convert it into one of the leaders Intellectual Property Law Firms in Uruguay.
Thus, today in P&A we take pride in emphasizing that our goal has always been and will continue being, to keep a personal relationship with our clients, considering at all times the priorities of our clients as our own, with the belief that each one of them is unique and irreplaceable.
