Miércoles, 22 de Abr, 2026
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Prohibited trademarks

By Estudio Chaloupka

Prohibited trademarks
In June 2011 the Argentine National Congress approved Law 26.687 on Advertising, Promotion and Consumption Regulation of Tobacco Products, which Article 13 prohibits the use of the terms "Light", "Milds", "Low-tar", "Low-nicotine" or other similar ones on trademarks.

This prohibition was subsumed in the general prohibition of Article 3, subsection d) of Law 22.362 on Trademarks and Designations, which forbids the registration of trademarks that can mislead or deceive the public.

However, last month, the National Institute of Industrial Property (INPI) adopted the resolution of specifically prohibiting the registration of any trademark, whatever its nature, which contains the terms “Light", "Milds", "Low-tar" and "Low-nicotine" or other similar ones, used alone, in combination with each other or combined with other words, to protect goods of Class 34 of the Nice International Classification (tobacco, smokers' articles and matches). 
Estudio Chaloupka

Estudio Chaloupka Industrial Property is a professional firm specialized in Intellectual Property, existing as of more than 50 years (under different names), with a staff of professionals with a high level of technical and legal expertise in trademarks, patents, models and industrial designs, copyright, software, licensing, domain names and litigation.

The firm provides its clients - pertaining to the fields of pharmaceuticals, chemicals including agrochemicals, banking, luxury goods, equipment and supplies for the oil industry, footwear, garments, food and drinks, hotels- with a complete range of intellectual property services not only in Argentina but also throughout the world.

Our professional team is committed to providing clients with high quality services, tailored to their particular needs, allowing them to achieve their professional and business goals.

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