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Pupusa from Olocuilta is a Geographical Indication!
By Portal & Asociados
A GI is used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin, in this case the pupusa, a traditional Salvadoran dish of a thick corn tortilla stuffed with a savory filling. It is mostly created in Olocuilta, a municipality in the La Paz department, south of the country.
The registration of this first Geographical Indication is part of a long standing work carried out by the Ministry of Economy along with private institutions, businessmen and producers, part of an intellectual property strategy that aims to promote and disseminate, both locally and internationally, the most representative products of El Salvador has and especially those products linked to Intellectual Property through Denominations of Origin or Geographical Indications.
Therefore, the Ministry of Economy will continue with its work of positioning national products through Geographical Indications or Denominations of Origin as a key element for national development, supporting businesses and producers that look to add value to is production chains.
Eproint
Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.
In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.
During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.