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Reactivation of the cacao industry
By Eproint
Salvadoran couple Juan Carlos Valle and Glendy Fernández look to expand their small chocolate business by improving the promotion of their brand Tetonalli. Their path has been similar to that of other Salvadoran chocolate producers that try to introduce their 100% artisan products in the local and international markets.Organizations such as the Alianza Cacao project -a member of the Central American and Dominican Republic Cocoa Committee (Sicacao)- is contributing to the guidelines of a regional cacao strategy which aims to improve access of artisan products for final consumers.
Through technical assistance, the Alliance helps to build better quality products grown by families so that they can reach more demanding markets of greater value and better prices, positioning El Salvador as a net producer and exporter of high quality fine aroma cacao.
By training producers, supporting a national policy framework and building institutional capacity in the cacao value chain, organizations look to reactivate cacao production, increase farmers incomes and food security, generate jobs in the cacao value chain (farm production, distribution and processing), and increase biodiversity by restoring forests and generating resilience to global climate change.
Eproint
Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.
In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.
During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.