Similarity of Marks
By Edy Guadalupe Portal
The Salvadoran company SOCIEDAD ACTIVA S.A. de C.V. filed an application to register COCO BEACH with a coconut tree design for products in International Class 03. CHANEL S. A. opposed based on likelihood of confusion to its famous mark COCO, which was registered in the same class. The Intellectual Property denied registration of COCO BEACH. Its ruling was confirmed by the National Bureau of Registries on appeal.