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Single cigarette packaging
By Pittaluga Abogados
In effect, this law mainly establishes that tobacco products marketed in the country must be presented with a health legend that occupies 80% of all sides of the package, with a single presentation per brand, with the same color (Pantone 448c) and not including characteristics such as being the "light".
The aforementioned tobacco companies considered these measures illegitimate, threatening rights recognized by the Constitution and legitimate industrial and intellectual property rights, as well as the right to health, by making it difficult for the consumer to properly identify the product to be acquired.
Consequently, by virtue of this recent judicial resolution, the law will finally continue its course and from January 2020 the cigarette boxes in Uruguay will be sold under a single presentation, complying with all the measures mentioned above.
Pittaluga Abogados
Pittaluga Abogados, has initiated its professional practice 20 years ago, as an Intellectual Property Law Firm.
After some years providing a specialized and top level service for foreign clients, many of them among the world premier companies, Pittaluga Abogados obtained a recognized international prestige in said field, which convert it into one of the leaders Intellectual Property Law Firms in Uruguay.
Thus, today in P&A we take pride in emphasizing that our goal has always been and will continue being, to keep a personal relationship with our clients, considering at all times the priorities of our clients as our own, with the belief that each one of them is unique and irreplaceable.
