Sport professionalization and intellectual property

By Portal & Asociados

The National Registry Center (CNR) and the National Sports Institute (INDES) of El Salvador joined forces to promote the importance of intellectual property in sports as a factor of professionalization, innovation, protection and development. Both institutions organized a forum to discuss the challenges and opportunities of IP in the world of sports, were athletes, teams, leagues and events brands have become increasingly valued by fans and companies.

“Innovation and creativity are the fundamental engines in sports. Inventors and creators work behind the scenes to create new opportunities for athletes and athletes to improve their brands, promoting greater participation and enjoyment,” the CNR stated in a press release. “In El Salvador there are many recognized sports brands that are registered in the CNR and there is a lot of potential to continue strengthening the relationship between intellectual property services and sports”, it added.

Intellectual Property rights, image, licensing agreements, intangible assets, advertisement and broadcasts were some of the topics talked during the forum.

Eproint

Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

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