Tequila culture spreads out in hotels, restaurants and bars

By Becerril, Coca & Becerril, S.C.

The Tequila Regulatory Council (CRT) is promoting the certification of hotels, restaurants, bars, distributors, dance rooms and other establishments with its “Distinctive T”, assuring consumers that they are properly certified to promote the tequila culture and avoid the sale of adulterated products that puts their health at risk.

Since 2003 the Distinctive T looks to protect the Tequila Denomination of Origin as a Mexican identity symbol. The tool was created by the CRT, an interprofessional organization comprising all actors involved in the Tequila production.

263 establishments have obtained the certification so far. Through this certification users can be confident about the quality, origin, originality and production process of the Tequila they consume, battling counterfeiting at the same time. A recent Euromonitor International research study states that the informal alcohol market in Mexico has fell from 43% to 36%