Tequila, in good shape towards NAFTA renegotiation

By Becerril, Coca & Becerril, S.C.

Tequila, in good shape towards NAFTA renegotiation
Mexico’s Tequila Regulatory Council (CRT, for its Spanish acronym), relies on the strong position of tequila in the renegotiation of the North American Free Trade Agreement (NAFTA) with the United States.

In 1994 NAFTA created a trilateral trade bloc in North America between Mexico, Canada and the US, but this year the Donald Trump administration provided a list of changes that it would like to see on the agreement. United States wants a new version of the NAFTA as its top priority is to shrink its trade deficit with Mexico and Canada.

The director of the CRT, Ramón González Figueroa, said that tequila is one of the better prepared products to face the new scenario of the agreement and avoid Andy type of new barriers that may reduce its exports in Canada and the US. The CRT, an organization comprising all actors and production staff associated with the tequila production, relies on the recently won right to register Tequila as a certification mark in the US, Annex 313 of NAFTA, and a memorandum of understanding between Mexico, Canada and the US regarding the beverage.

Annex 313, related to distinctive products of the three countries, states that Canada and the US shall recognize tequila and mezcal as distinctive products of Mexico. Accordingly, they shall not permit the sale of any product as tequila or mezcal, unless it has been manufactured in Mexico in accordance with the laws and regulations of Mexico. 
 
Becerril, Coca & Becerril, S.C.

We were established in 1969 as a family business that offered advisory services in patent matter to companies from the transformation industry sector. Today, getting closer to our 50th year of foundation, in BC&B, we transform and evolve. BC&B has taken the step to change from a boutique firm specialized in Intellectual Property to a firm that offers a wide range of solutions that guarantee integral counseling in protection, in legal matters and innovation momentum.

We offer renewed integral IP and Legal solutions and the BC&B Technology Transference Office. BC&B adds to its IP competencies an expert group in litigation, which covers civil, commercial and family law, commercial arbitration and a wide variety of legal services. BC&B also adds an expert group that provides and creates business solutions focused on strategic and commercial transformation and systematic innovation of retail businesses through Nivel 72®, a BC&B Group company.

Through all these actions, BC&B evolves and will continue evolving the service offer that guarantees our clients the satisfaction of the imminent needs which rise in this era of constant change and transformation.

Visit Website