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The Central America Virtual Roadshow
By Mayora IP
The Central America Tourism Agency (CATA) debuted for the United Kingdom its new Central America Virtual European Roadshow on October 30, 2020.The event featured over 40 operators from Guatemala, Belize, Honduras and Nicaragua showcasing a variety of products and services from the adventure, airlines, culture, destination management, gastronomy, hotels and luxury sectors. Host countries had short Zoom presentations before moving to an innovative virtual format where visitor standed for spontaneous meetings.
CATA hopes that the virtual roadshow will allow the respective destinations to showcase their tourism product while facilitating trade between Europe and local operators ahead of the 2021 season, thus contributing to maintain the communication links with the main actors for the commercialization of the multi-destination in Europe.
The roadshow is being developed as part of the project “Strengthening the Integration and Promotion of Central American Tourism”, executed with the support of the Republic of China (Taiwan).
Mayora IP
MAYORA IP, S.A., a sister firm of Mayora & Mayora, with an established practice for 60 years, takes pride in its unfailing commitment to excellence and for strategically managing, protecting, and enforcing intangible assets.
Driven by the legacy and memory of its founding partner, Eduardo Mayora Dawe, MAYORA IP advises its clients to acquire, manage and protect their intellectual property.
Its team of lawyers and paralegals work in the areas of patents, trademarks, trade dress, trade secrets, domain names and copyrights, and regularly counsels on procurement, prosecution,enforcement, licensing, and litigation.
MAYORA IP is proud to share that after years of providing services in Honduras and in El Salvador, the legacy of its founding partner, Eduardo Mayora Dawe, does not cease to grow.
