The Washington Football Team is now the Washington Commanders

By Ferraiuoli LLC

Washington NFL team has revealed its new name and brand identity as the Washington Commanders. "This new identity embodies the most powerful aspects of Washington's story by paying tribute to the team's rich history and championship culture, personified by mission-driven players who take command, forge success and break barriers on and off the field," the team said in a statement. 

"As an organization, we are excited to rally and rise together as one under our new identity while paying homage to our local roots and what it means to represent the nation's capital," said co-owner and co-CEO Dan Snyder."

The team has also revealed new brand elements, including its primary logo, its word mark and a team crest. The primary logo of the Washington Commanders is a powerful "W." This symbol carries forward an element of the Washington Football Team chapter in the franchise's history and acknowledges the team's deep Washington roots, while the W's angled cuts, bolded lines and serifs signify forward movement and progress. The slanted elements of the stripes bordering the "W" are inspired by military rank insignia, helping to infuse the familiar mark with elements of the team's new identity. In the word mark, "WASHINGTON" introduces the tall and proud letters of the team's name. The cuts of the "C" lead the eye across the mark and the two stripes that frame the name pay homage to the D.C. flag and give the mark a sense of power and authority.

The Washington Commanders were previously named Washington Redskins, but decided to change the term after a legal effort by Native Americans to define the term "redskin" to be an offensive and pejorative racial slur to deprive the owners of the team of the ability to maintain federal trademark protection for the name. These efforts had primarily been carried forward in two cases brought before the U.S. Patent and Trademark Office (USPTO).